TURİZM ÖĞRENCİLERİNİN TOPLANTI, ETKİNLİK, KONGRE ve FUAR KAVRAMLARINA İLİŞKİN GÖRÜŞLERİ

Mehmet BOYRAZ, Hatice DİKMEN BOYRAZ

Abstract

This research aims to evaluate the views of tourism students on the concepts of meeting, event, congress, and fair and to examine the similarity levels of student views on the four concepts. In the qualitatively designed research, the phenomenology approach was adopted. The research sample consists of 61 students studying at Kocaeli University Kartepe Tourism Vocational School. A structured interview form consisting of two sections and eight questions was used as the data collection tool in the research. The data collection process was carried out online in November 2024. In the analysis of the obtained data, content analysis and thematic analysis techniques were adopted and the Maxqda 2020 statistical package program was used. As a result of the analyzes, a total of 120 different codes for opinions emerged in terms of concepts, 34 for meeting, 29 for event, 30 for congress and 27 for fair. While the codes for the concepts of meeting, congress, and fair were grouped under five themes, the codes for the concept of event were classified under four themes. Consequently, it was determined that the similarity level of the codes for the four concepts was 21.3% and the common concept in all four was "meeting".

Keywords: Meeting and Special Event, Congress and Fair Services, Content Analysis, Maxqda, Data Visualization