REVERSE INNOVATION: CAN INNOVATION FLOW FROM TURKEY TO DEVELOPED COUNTRIES?

Özet

The term of innovation; is defined as the application of a new product, concept or known principle in a way that will create economic added value again presently. A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain the advantage against the world’s best competitors because of pressure and challenge and achieve competitive advantage through acts of innovation. The term of “reverse innovation” which is a very new phenomenon, precisely emerges at this point. Reverse innovation is any innovation that is adopted first in the developing world. Reverse innovation is a special category of innovation. Particularly noteworthy is the fact that “innovation” is not contrary to the basic theories, but instead introduces a new action framework based on the same theories. Innovation will be an important opportunity and impetus in the development of poor countries. Moreover, the poor countries are megamarkets with micro-consumers. The purpose of this paper is to explore the potential of reverse innovation ability of Turkey and propose alternative techniques to penetrate new markets.